Roger Ailes is gone. Bill O'Reilly is gone. FOX News looks to be turning leftward. If they want this to lower their viewers' average age of 69, they are mistaken as MSNBC has a viewer average age in the 60s as well. FOX's real secret was just being the one option for a large market (right wing middle aged viewers) in the news media space. What is the opportunity out there? Looking at the decayed ideology of neoconservatism and the changing concerns of viewers, it is easy to see.
A Nationalist News Network. A true snazzy, market tested name would be deployed, but consider the opportunity. The key is selling that sweet advertising. Who has money? Well it is easy to see in America that Millenials do not, but dig a bit deeper. The FOX News viewership is older but classic Muh Guns and Muh Constitution whites. They do have young viewers, too. Married couples do have money. White couples do have money. White Millenials will most likely have much more money than non-white Millenials, which skews Millenial numbers.
Cadillac's advertising firm seeking an altright actor is a hint that even the advertisers and marketers know who has money. The proud white next door might be the white that has money to afford life insurance products, financial advice and the occasional Cadillac. The Left has seen the switch in the right's imagery of doughy evangelicals into machismo men, and wants to suppress any positive status associated with nationalist or even altright ideas. The key for this network is being subtle about it to not trip up too many alerts.
A nationalist and soft identitarian stance would be the selling point. The concerns of taxes, Israel and abortion can take a backseat to culture, identity, 'family life', the concept of a nation state and even fair play. Framing the current leftist dominated system as one of an unholy alliance between specific capital interests and culturally left progressives (SJWs), one can see how it is a con promoted by academia and media to keep a well-to-do elite without any fear of challenges or even hard work. It is right to mock the "Dems R Real Racists" slogan, but it is wise to note that the current Left elite uses their underclass voters as urban hostages similar to pre-Civil War plantation owners. The fair play element is how every single thing is stacked against native interests, which carefully revealed as fair play hits normies. No one wants to be considered a 'mark' in the con.
FOX News' website is also as horrible as one can get. For crap tier cable news, CNN's site is actually superior. C'mon, imagine that website run your favorite dissident right individuals that find unique and interesting stories. If Tucker Carlson is enjoyable to watch, how much fun would a truly "Campus Insanity" focused show be? To help secure some viewership of known demographics good for selling advertising, this new network could use O'Reilly. He is basic tier conservative, but as a possible short term stint as he slides to retirement, let him loosen a bit. Blend the old neocon names with younger rightists.
FOX will implode. No turn left will help them as they already are the Schelling Point for leftist hatred of right wing media. No matter how often one points out the media's left wing bias, the knee jerk reaction is 'what about FOX News'. Ah yes, because one cable news channel that is right wing on maybe a handful of items (or one: abortion) combats the entire media sphere. The revelation of FOX as faux opposition in 2015 and 2016 laid bare their treason to their supposed target audience. In their death though, lies an opportunity.
A billionaire or two and an investment group could come together. Could. We will see. An economist would say there are no $20 lying on the ground, but anyone who has traded stocks successfully knows opportunities are out there if one looks in the right place.