The place you will always long for but never be able to go.
Sunday, March 05, 2017
Social Matter - Advertising Is DownStream of Power + Progressivism
New essay up at Social Matter. This one tackles one the poz is so deep in advertising. This essays discusses some of the mechanics and also some of the careful moves to reposition ads and deploy them in different ways to send different messages. From creative director to consumer, there is a poz continuum.