We do live in a society that never wants to grant agency to citizens that exhibit dysfunctional behavior. It is the gun. It is the other person. It is a magazine cover. It is soda. Soda is liquid candy, and should be viewed as such. It is a treat. No one ever claimed it was part of a healthy diet. Americans just drank it because it tastes great. Go months without soda and then sip a Coca-Cola. It is awesome. Americans never know when to stop, so we drank too much. Our obesity epidemic has Leftists looking for scapegoats. Sugar is the main one they are targeting and soda is a convenient and easy to discard villain.
The article never really discusses why soda consumption has dropped for fifteen years but obesity rates have continued to climb. The article cites children drink 79 fewer sugar sweetened beverage calories a day, which sounds impressive, until you realize that is half of a can of Coca-Cola (6 ounces). The article repeatedly points out how soda taxes failed but the debate has created a stigma with soda drinking. Yeah, we can make a simple order of a drink socially unacceptable! They refuse to see how Stalinist they look with every move.
The secret tucked away though is how whites have abandoned soda consumption. Looking at the charts of beverage consumption, seems they just substituted water for soda. Comedy is seeing the article site juice consumption as a positive instead of soda when they contain the same amount of sugar. Even the academics note the racial divide.
The subtitle reflects her view that “Big Soda” is an enemy to be vanquished, and that the industry is already losing ground to its public health foes. Though the sharpest declines are happening among richer, white populations, Ms. Nestle said she expected that poor and minority customers would also reduce their soda intake over time, just as tobacco declines occurred first among educated consumers and then spread to a larger population.Are we so sure this will happen? Define richer please since that term could mean $1K more in income or $100K. I only ask as blacks still smoke more than whites and Hispanics by a measurable margin. Smoking is now seen as a lower class habit, and soda may become the same.
If anything, the consumer make up of soda referenced in this article explains the oddly colorful advertising approach by soda makers. Coca-cola had a Super Bowl ad that was poz-itively diverse about America, but think of their target market? Soda consumption skews non-Asian minority. That is who they are reaching. It is akin to the "Truth.com" paid Twitter anti-smoking campaign #BigTobaccoBeLike. Why the hell would they use ebonics and a Black Twitter styled hashtag campaign? Blacks are overrepresented in both the smoking population and Twitter users. Shhhh, but why do you think McDonald's advertisements always star blacks unless it is an ad about breakfast? Ba-da-ba-da-daaaaaa, whites only go there for breakfast on their way to work while blacks use their EBT there for other meals!
While I do not drink caffeinated soda, I do see the argument they have. Go after cake, cookie and dessert makers too. Taking it one step further, we have the Left and advocacy groups (looking for a paycheck) pushing reform because our underclass cannot control themselves and we desperately want a silver bullet for our obesity problem. "It's not you and your problems. It's the soda's fault!" I can ride along with Child Protective Services and count how many homes with babies have bottles or sippy cups filled with Mountain Dew or Coca-Cola. They know it is not good for a baby to consume, but they still give it to them. They are lazy, not uninformed. They don't care and cannot see beyond next Tuesday.
If this all sounds familiar, it is the standard procedure for any dysfunctional behavior in America. Our underclass, heavily NAM, misbehaves. Prog whites call for action and campaigns directed at all because it is a sin to notice patterns of behavior vary between groups. A backlash, led by whites, begins with "it's just self-control... personal failings... personal responsibility". The backlash loses, we get a policy forced on us from the top on behalf of the poor, abused and mind-controlled bottom that just can't help themselves, and everyone is more miserable. The media tells us that if we do X, we're shitty. Some on the margin stop. Enough do that ostracism rears its ugly head despite ostracism being pitched as a bad thing when it hurts progressives. Rinse, lather, repeat. Soda will steadily lose and steadily become something that no self-respecting white family allows their children to consume.