Cuba is going to make for a juicy target for investment. Havana specifically. This will start small, but once it has begun, all investment options will be open. The tourism sector is ripe for development. The average wage in Cuba is $20 a month. Bankers have a hard on just reading that. Cheap sells, but if you win a customer on price, you can lose them on price. One needs an edge to remain viable. Havana has something that will really appeal to developers: nostalgia. Havana avoided the brutalist architecture that other communist nations built and still retains the old hotels or yesteryear. These hotels are in poor condition, but that just means cheap to buy, fix up and market as vintage.
Yes, Havana will be marketed as a cool vintage, retro destination for American tourists. The entire marketing can be "A sexy trip back in time". Everyone loves the sunshine, and we are still in a nostalgia culture. Due to the length of time of the embargo, many Americans are curious about Cuba, and there is an old reputation that Havana was a sexy, fun spot pre-Castro (it was). Fix up some of the hotels and casinos, take a liberal view of prostitution, stack the casinos with Michael Buble, Harry Connick Jr., some smooth black R&B performers and Latin stars and watch the SWPLs and other whites with cash vacation there. Staff the hotels with attractive people, including plenty of hookers, and they will print money. Forget hotels, even fixing up old property to turn into apartments, condos and whatnot for sale will make Havana a juicy gentrification target. Cheaper than Miami but the same fun and sun!
SWPLs and other travel types always talk of "authenticity". They do not say that word, but they use coded language.
"Oh go to Belize! Belize is like what Mexico was 40 years ago. Oh I climbed Machu Pichu but the best part was this little town where I drank fresh coffee mixed with chocolate + goat's milk. Still wasn't as authentic as when I spent a week on a beach in Thailand where locals told me no white person had been for a year".This is the segment of tourists that want to feel they are seeing the "real" Cuba. Appealing to them would be scarfing up hotels and spots in rundown beach towns, cleaning them up, providing great security to keep the locals number low and then quietly placing tons of wifi and amenities so Americans really stay in the 21st century. On-site hookers would not be a featured amenity here as these visitors are not looking for fun but are looking for authenticity to then lord over their friends for status points at "Wine and Cards Against Humanity Nights". Somehow this authentic trip that costs thousands of dollars will not make them privileged or maybe a day giving poor kids vaccinations will make up for it, I'm unsure.
Cuba for the Caribbean has a relatively low population density. This is key from another perspective. Developers can build a resort area out of scratch. Think Playa del Carmen in Mexico but without the fear that a cartel might be near. I joke, but my honeymoon was in Playa del Carmen. Those places are built to be all inclusive and offer you a private beach destination for lots of sex and relaxation in the sun. Any coastal spot with decent beaches within an hour of Havana's airport is a candidate for a new Playa del Carmen type destination... and can be marketed as safer than Mexico. I would also stack these places with on-site hookers (I did read Platform).
Cuba is also an incredibly close destination. This makes it a prime expat destination. Forget their health care, another key factor giving Cuba an edge over other Caribbean islands: the white population. Expats can retire and with the much lower cost of living, make their meager Boomer retirement savings (jet-skis and $200 total for many) last longer. The major benefit for Cuba being an expat destination is its proximity to the US. Grandma and Grandpa being expats in the Czech republic, Chile or Honduras conjures images of incredible distance. Cuba is just next door.
One could build retirement communities in Cuba for peanuts and still profit handsomely. If the Cuban government partnered with developers and then proactively created a retiree visa program like some other South American nations have, they could pull in thousands of expats immediately. Developers love knowing they have guaranteed demand. Hookers might help here as Boomer men will still be popping their blue pills and trying to feel horny like teenagers even as they hit 75.
If handled correctly, developers could offer multiple price points, still make a bundle and chew up another third world nation for their gain. This is a desperate, corrupt government of the third world that has had limited investment for decades. It is going to be easy buying them off. Cuba might have to whore out their whole island but other nations have done worse. Isn't our finance centric economy grand?