Friday, March 31, 2017

Starcucks + SM Preview 83

I have spent the last couple of mornings working in a Starbucks on my laptop. Free wifi and location independence means I'm living the old manosphere dream... except I have a wife and three kids. We need to call Starbucks Starcucks as its owner made the 10,000 refugees will be hired statement that was pure virtue signaling. Are we really surprised though? Schultz, yes a member of the tribe, has been a whiny faux liberal as he is liberal on everything that does not affect his bottom line. He also bought the Seattle Supersonics and then whined and pitched a fit about owning them until the NBA arranged a sale for him to offload the team. Still it's Starcucks.

Starcucks seems to now have a lock on the non-office location for business get-togethers of odd importance. Maybe it is a vendor meeting. Maybe you're wanting to talk to a prospective hire. Maybe you want to do a project get together with teammates located in other office buildings. Starcucks is your place to go. The free wifi is the main driver as is the idea that Starcucks is cool and has higher status than other coffee places.

The status thing was a sharp play by Starcucks decades ago. They played on the cache of the West Coast, tech and cool from the start. Some analysts wondered why they did not spend money on advertising, but it later came out that they paid celebrities to be photographed holding Starcucks cups. Starbucks had cache and then waiting for it to arrive in your area was a thing. For $5, you buy a little cup of cool

Apple repeated this same method. Hand Ipods to celebrities. Associate it with cool. Suddenly you're buying cool and status, not a commodity. Monopoly pricing achieved.

I mentioned this on Twitter, but watching this all from the comfort of my seat, Starcucks did not replace the coffeehouse. There is no French café feel to Starcucks. It doesn't even feel like a coffee shop in a college town (College Town Bagels forever). This changes what exactly a barista is. A barista is not some skilled craftsman. For the corporate crowd looking for a non-office space yet an office space, a barista is a servant. It is why they are paid tuppence and Howard Schultz is worth $3 billion.

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I took last week off due to travel. I created some content though with observations from Arizona. In my place was a great Thomas Barghest essay. This week at Social Matter I will tackle the threat that the Red Empire's growth into a one-stop-shop poses to the Blue Empire, and why budget cuts to State or even touching CIA is such a threat right now. Weimerica Weekly will tackle health care.

7 comments:

Anonymous said...

Just another example of how brainwashable liberals are. They've persuaded liberals into worshipping corporate oligarchy. All you have to do is make them think its cool.

But like evolution, when you cull the weak, the strong remain. Now the corporate oligarchy's opposition are people who have been naturally selected for their resistance to brainwashing.

Unfortunately, this is an extraordinary small number of people who could never swing an election on their own. Remember, Trump's base is full of evangelicals. The most bullshit-able people in the world. I've been to comment sections where people say "Israel national interest is America's national interest" with complete sincerity. They're Trump voters. They are easily brainwashed, they just by a different hypnotist.

Laguna Beach Fogey said...

I've been going to Starbucks for years.

It's one of the few places where Americans come together in a more 'enclosed' setting, facilitating business, personal, and even romantic/PUA interactions. I like seeing and talking to my neighbors and meeting new people. It's a great place to observe Weimericans and their habits.

The customer service practiced by the baristas is awesome. They really get it right. Executives in other industries--retail banking?--would do well to copy their customer service model. From what I've read, a lot of them already do.

Jokah Macpherson said...

Honestly, is there any business whatsoever, local or global, whose ownership publicly expresses anything remotely approaching an uncucked conservative point of view?

That was why the Trump campaign felt so refreshing. I was like holy shit, it's a public figure saying stuff I agree with and not backing down or apologizing.

I use Apple products and get internet service from Time Warner Cable (Spectrum?) and hang out at Starbucks even though I realize they're evil giant hypocritical corporations because it's hard to fit in as a normal member of society while avoiding these things.

Alexandros HoMegas said...

Hey Ryan, what the hell is happening in Washington? Will there be a Liberal/Neocon coup?

Son of Brock Landers said...

We're seeing a weird play out of the propaganda that would've helped get America behind a shooting war with Russia over syriasith Russia tampering in our election as extra rationale. It's bizarre. There is astaffing backlog for the admin but it's business as usual. The Left had auditions for their next wave leader and they fell flat.

Glengarry said...

Man, all Hillary and her gang wanted was a short, victorious war with Russia. Just pop over, beat them up, have the pride parade, start laying that oil pipe and have the donations roll in, forever. It would have been over by now, right? But nooo, those flyover morons had to do it the hard way. They will regret it, oh yes, they will regret it. You could have died in an oxy stupor, now it will be more unpleasant.

Son of Brock Landers said...

I imagine her getting drunk every night screaming "It was MY TURN".