When the meme becomes real. This messaging between men in the dissident right happens from time to time with a photo or a Faceborg text screencap. A meme that started as a joke is confirmed in the wild. It is a bit absurd to consider how the memes of /pol, MPC, TRS, NRx or the AltRight, which are small sections of the American population, seem to pop up in reality unnoticed by the rest of society.
There are two keys to this. One is input related and the other is process related. The input is pretty simple. There is an element of truth in every single meme out there. The meme whether terminology, imagery or label has to ring true. One has to be able to smirk and think that "yeah that is pretty absurd, but also true". It has to stick with the person who sees it as absurd but just a caricature of reality.
The cuck meme was smart because of the kind of man who would put up with it did fit a certain look and attitude. Transferring it to politics, the enthusiastic dispossession and sell out as well as the application of it to literally feeding aliens brought into your home (nest) was perfect. Spotting the horn rimmed glasses white liberal weakling and turning it into cartoons is repeatedly confirmed in real life as countless SWPL men war the damn glasses and all spout the same liberal platitudes and clichés. Dindu Nuffin was so successful (as is "dindu" itself) that it shows up on news media comment sections and financial forums. It is a great meme because it specifically isolates a strain of blacks that always delivers with the same phrase over and over again when the television cameras get in their face.
The second key is simply the process. These memes follow a harsh evolution. This is Darwinism applied to an idea. People craft insults, images and whatnot often on boards and forums, so if something is going to last in a location, it has to work. It has to generate a feeling and be effective at transmitting an idea. Part of what makes it work is the environment of anonymous posters who don't know each other except thru pseudonyms. There is no reason not to be cruel and not to rag on someone's idea when it is all anonymous.
I have called MPC the buzzsaw because they are brutal to anyone and everyone, but that is why things that survive on MPC and make it out are effective. Had Eloh (RIP) come up with cuckservative and it been dumb, they would have trashed it. No one would have known. It clicked though, and was perfect. The MPC forum comes up with many threads and many ideas, but many are weak and die in that forum. The strongest that survive have withstood the harsh environment of the MPC crowd.
This is also in contrast to the prog memes. They have weaker memes that only succeed if repeated countless times via education and media over and over again. This is simply Brave New World's Pavlovian methods. Progs also suffer from their love of consensus and making sure all feel included. This is why their crazy glue as Steve Sailer calls it is the hatred of straight white males. Milo's experience might mean it is white males now. That is their one big meme they can all agree on, which is also a stand in for "FU dad" and in reality "FU Christian God". Even if memes are put forth, how hard are people going to be criticizing it since they don't want to offend their allies?
There is a weird evolution at work, which is also only possible because of the fringe environment which the dissident right exists in. To borrow from Land, the dissident right is on the outside, harsh, unforgiving and can be abandoned by these people to go where? This will continue to develop as hate speech laws grow in Europe and start in America. New codes and language as well as imagery will need to be developed to route around the totalitarianism that will begin to invade our language even more than PC did a generation ago.