Tuesday, May 12, 2015

Whole Foods Prepares for a Darker Future

Hard times are ahead. Inflation is all around you, and has been an ongoing thing since the dollar peak of 2000. Just look at ice cream, bleach and other household products that maintained their price while shrinking their product size. Reese's peanut butter cups are smaller now. Miracle Whip went from a rich, thick spread to the watery jiggly jar of crap because they could not push raw material cost increases onto their customers. Pushing price increases is one thing, overhauling product amount is another. Preparing for decline takes all forms, and large corporate moves are no different. Whole Foods is now preparing for the future by contemplating a Millenial freindly, more flexible and cheaper chain of stores.

This is framed in a fun way to meet the needs of those cool Millenials, but planning a chain of stores around this concept of "cheaper and flexible" is a huge investment with long term vision. People mocked Whole Foods as Whole Paycheck due to its high costs, but Whole Foods built a market. If you look at the chart for Whole Foods (WFM), they built an incredibly successful company that rode the organic wave to success. Like Apple and the latest tech gadgetry, they also pitched the idea of being part of the cool, enlightened crowd by shopping there. Whole Foods was selling overpriced organic food, but the brand came with some cache for that SWPL crowd and upper middle class crowd. Middle class strivers would then duplicate them to make sure they were keeping up and enlightened.

How many of their customers bought their entire grocery checklist at Whole Foods? Whole Foods knows. They have the data on their customer base. What they may also know is that hard economic times are ahead for the future SWPLs of America and the striver middle class that added heft to their bottom line may evaporate entirely. Student loans take a bite out of one's budget, and the pricey asiago might be the first to go. A Whole Foods shopper is not just some hip 21 year old. You will see a wide range of ages there, but the bumper stickers on the cars will usually be 2O12 or OFA. A little deeper into this is that Whole Foods might be looking at graduating classes and percentages of births each year. They see many more minorities who don't give a shit about status signaling with their cheese and beef purchases. SWPLs are not having kids, too, so this slim chain might be preparing for a smaller market.

Twilight in America has its markers. Peak SWPL probably passed, and we just need to mark the exact date. Gentrified neighborhoods not absolving them from roving riot gangs in Baltimore should signify to them that the delusion is over in America. Millenials are not having kids, and college enrollment is down, so where are those future Whole Foods customers going to come from? Whole Foods can have a lock on a status marker, but what happens when there is no one left who wants and values said marker? Whole Foods can get slim and smaller starting now rather than being a chain of gigantic and seldom busy caves of conspicuous environmentalism. Sorry Whole Foods, but I'll pass. It's not that I don't appreciate organic produce and agricultural craftsmanship. It's that I only get my organic stuff from Amish farmers at the local farmer's market.

22 comments:

DCThrowback said...

"Hipster Aldi" (And I love Aldi.)

peterike said...

I am a huge fan of Whole Foods and would shop there more often were it not a 30 minute slog away. I care a lot about quality food -- not so much the organic side, but the quality (i.e. taste) and freshness. I literally never buy any food that comes in a box. And I care a LOT about animal cruelty. All while knowing that, of course, my little contribution is nothing in the scheme of things.

I agree that we might be at peak SWPL. Or at any rate it will get more concentrated in places like New York, while the wanna-be SWPL cities will find themselves on the wrong side of the immigrant hordes.

The one upside is that Indian and Chinese strivers tend to get very SWPL-ified if they are born in the US or arrive young enough to be programmed by the school systems. Some of the white-to-Asian wealth shifting will result in SAPLs. But the overall continued concentration of wealth with the oligarchs and evisceration of the middle will be too much to overcome.

Baring some kind of crazy black swan event that brings a nationalist dictatorship to America, it's all downhill from here.

Laguna Beach Fogey said...

I've enjoyed their selections of meat and cheeses. It's also been a good place to meet women.

PA said...

A note of dissent here: SWPL is not going away. In fact, with larger social changes it will grow as a cultural presence, even if the specifics of it change with time.

Something that's interesting about the eponymous list is that just about every item there is materiallly within most White people's reach in terms of face value cost. It is not expensive to listen to indie music. Only the upper class can afford a real (rather than a Mc) mansion and mansions are not on that list.

The common thread on that list is an attitude of distancing oneself from prole whiteness, which if you scratch the surface of, is really a distancing of oneself from niggerization. A SWPL's mandatory black friend is a gay artist, not section 8 homeboys.

The more Whites of above-average intelligence feel the squeeze, the more they'll identify with specific white-identified things accessible face value (but high symbolic value) costs.

My guess on the direction White status striving will take? Toward all-white social circles (ie, showing photos of one's kids playing with other white kids, which communicates that they are not learning to twerk with their peers).

Also, "name dropping" or hints toward having a robust extended family: "yeah, so my uncle and I..." or "so my cousins and I..."

Where does it go from here? I have no idea but I am not ruling out a new Spring of Nations. The degeneration we're in now is a historic anomaly, and a product of an unprecedented -- and now waning -- power of the media-education complex.

Mark said...

If Whole Foods is trying to be "Hipster Aldi" then won't it end up being a Trader Joe's clone?

PA said...

The "twilight in America" already happened. We are already living post-collapse. It's the end of the world as we know it, and I feel fine.

Many on the alt-Right dread this coming collapse but it happened gradually over the past several decades. The error the pessimists are making is in envisioning a high energy distopia. A mad max world of violence. Instead as it turns out, it's more like a sedated idiocracy in which the average backdrop person is fat, ugly, dark skinned, stupud, and mildly annoying. The distopia is more bovine than lupine.

Even in Berlin, the Russian soldiers raped and murdered civilians for only a day or so. After that, the dull orderly business of rubble-clearing began. Life was once again normal.

The fact that we're living post-apocalypse, albeit one full of ugly dark people in the background, hit me the other day. I was walking through a trendy upscale area and walked into a convenience store, where I was serviced by a middle aged South Asian woman of downright arachnid ugliness. Nothing remarkable about the transaction itself (its coldness was quite unremarkable) except that I then thought "who decided that bringing her to America was a good idea?"

Son of Brock Landers said...

PA - I'll disagree with you. The period of 1983-2008 was the late sunny afternoon in America. We're in the twilight now. Twilight does not last long. Nightfall approaches.

Laguna Beach Fogey said...

Our world is ending. Theirs is just beginning.

PA said...

Interesting. Nightfall can mean "have your passports up to date" or it can mean a shedding of things that have been sustaining the sixty years of poz.

Anonymous said...

I think the twilight period was secured in 2008-2009. We had to make some tough decisions but in the end, we decided to kick the ball down the road, borrow umpteen trillion dollars, and continued to let the borders be porous. We decided the system (you know, the one that caused the huge economic retraction) was perfectly okay.

The question now is how best to survive the period or profit from it, if you're not a Mexican immigrant, millionaire banker, or senior government bureaucrat. There will be a way.

Lucius Somesuch said...

@PA: You make an interesting case for 'the future is now', but I have to point out that you nodded when you supposed the rape of East Germany was over in a day. Having read Alan Clarke's "Barbarossa" at an impressionable tender age, I have to point out that the Red Army's reign of sexual terror took a very long time to exhaust itself. Wikipedia devotes a "Rape during the occupation of Germany" page to the atrocities.

It is, as I say, an interesting analysis; but even if we never get to "The Road Warrior", I think things could become a vast deal poorer, drearier, more violent, and of course, more ghastly brown.

Speaking if "brown", then there's Europe: America may have cast its lot for some "melting" almost from the Founding, but the removal of Europe's post-WWII foreign colonists is an existential necessity-- whatever the means, whatever the cost. That could prove quite-- cinematic . . . .

In any event, while SWPLs and SAPLs are fishing for bourgeois baubles, I really hope more will give J. S. Bach a try. Like, post-ironically and all.

Lucius Somesuch said...

--And "I have to point out" that should be Alan Clark without the 'e'. I'm sad to have paid such a slight to a beloved children's author.

His stories about the Elephants and Tigers and Panthers at Kursk were the best.

Anonymous said...

PA said: 'Even in Berlin, the Russian soldiers raped and murdered civilians for only a day or so.'

And that's okay by you? What a fool you are.

Have you any brains or do you just bubble out the trash fed to you by the left?

PA said...

The Anonymous spazz does not understand analogy.

nikcrir said...

OK. Nikcrit confessional? Or too much information? We have a Whole Foods superstore in the heart of our SWPL district & I occasionally do a pair of mega laps through the store on Saturday late mornings, spling the Abundant samplings of food demo offerings, washed back with wine samples....hey, its a filling brunch complemented with some A-1 quality peeps watching!





nikcrit said...

The period of 1983-2008 was the late sunny afternoon in America. We're in the twilight now. Twilight does not last long. Nightfall approaches.

Again, I say that is too dire a read and forecast; i cite my familiar mantra: three things turns the course and brings us back to the prosperity and demographics of the early-to-mid-90s: stop mexican immigration in its tracks; repatriate the existing illegals and up anglo-population replacement levels...the 'mino' underclass is not numerically increasing......close your eyes, take a deep breath and imagine you're back in 1995, perusing your 401-k report, with that riskier "E" and "F" fund aspect doing 38% quarterly return, your copy of Forbes touting an article forecasting the future "millionaire middle-class in 21st-century recession-free America"---- and each month your copy of the Gilder Report seems to hint that such a day was really approaching.
That is doable; harder is the poisonous economic policies that took root during that time re. globalization/minionization.

But even those policies are capable of being rescinded; nutty as he was, Ross Perot was the most prescient presidential candidate in modern times, back there in that gilded early-'90s era.

So stop commiserating and start rallying together: Buchanan/Sanders ticket in 2016! lolzz

PA said...

Anything is correctible and reversible. The solution that you Nikcrit propose would require an obliteration of America's pre-genocidal drumbeats, which have been beating louder by the year of recent.

nikcrit said...

They see many more minorities who don't give a shit about status signaling with their cheese and beef purchases.

y'know, you might not believe it's a saving grace to counter what you feel is a grim point re. an upcoming american demographic. But with the growing number of buppies, there is an emerging SBPl demo -----and yes, it's socially conscious and status seeking in conspicuously consuming ways. And: believe it or not, it's status whoring even includes social empathy and mild self-annihilation toward 'the other.''
I was at a 'gifted' school today that produces this demographic.
I know the host and other regulars here are cynical of that being true -----but given your aesthetic disdain toward NAMs writ large and conditionally speaking, why would you be tuned into such a development, as it holds no real value to you and your judgements and inclinations?

nikcrit said...

They see many more minorities who don't give a shit about status signaling with their cheese and beef purchases.

y'know, you might not believe it's a saving grace to counter what you feel is a grim point re. an upcoming american demographic. But with the growing number of buppies, there is an emerging SBPl demo -----and yes, it's socially conscious and status seeking in conspicuously consuming ways. And: believe it or not, it's status whoring even includes social empathy and mild self-annihilation toward 'the other.''
I was at a 'gifted' school today that produces this demographic.
I know the host and other regulars here are cynical of that being true -----but given your aesthetic disdain toward NAMs writ large and conditionally speaking, why would you be tuned into such a development, as it holds no real value to you and your judgements and inclinations?

Son of Brock Landers said...

Hey guys, nikcrit waited two days to bitch me out about noticing blacks dont status whore over food purchases and when he does he fucks up and comments twice. Buppies? You do realizr you're using a 20 yr old phrase that was a better fit then.

Dude, you dont have to leave comments like this but you do and you antagonize the person who moderates comments and even has told other commenters to keep it clean with you. These are the last comments you will ever make here.

Anonymous said...

Quick tip on a common misspelling: there are two "n"s in "millennial".

Suburban_elk said...

Come on, give nikcrit another chance.