This was an election where nationally, the GOP won around 35% of the Hispanic vote, so Brownback is a bit of an outlier. He won 47% of the Hispanic vote. This isn't Chris Christie's Hispanic win in a giant landslide; tight race with a slight Hispanic win. He might not be such an outlier because California saw Hispanics break Democrat in the governor race 73-27, NY governor Cuomo (D) won them 69-27 while Greg Abbott in Texas earned 44% of the Hispanic vote. Both candidates for governor and senator in Georgia topped 40% with Hispanics. Florida saw Hispanics go for GOP governor Scott at 38%. One thing to keep in mind is that if we are heading even deeper into symbolic candidates for identity games, it will be tough for the Democrats to play on that if they do not get some Hispanic candidate in a statewide office. This is why Julian Castro was made a presidential nominee. The Democrats know they are a generation or decade away before statewide success (if we get there).
No one bothered to look at this. The only mainstream article I read was a Huffpo article that dismissed Brownback's outright win of the Hispanic vote as a way to say "Har har, >takes selfie< this means the GOP did worse with Hispanics everywhere else" >sips mocha<. Lumping Hispanics all in as one vote is rather ridiculous to begin with, but deeper checks could help explain the oddity. Is there something peculiar about what Brownback did? Is there something to the theory of California and NY skewing nationwide results for Hispanics? We often hear the 70-30 D-R split number, but how much is jacked by California? Does the progressive side need a longstanding Hispanic community and urban machine politics to keep the number down below 35% for GOP support. I could not find questions that dug deeper into the Hispanic answers, as the exit polls are still limited by the small Hispanic turnout. Illinois saw Hispanics make up 6% of the electorate, yet NBC had no data on them.
This is not to say the GOP has a glimmer of hope with Hispanics. This could be a function of the midterms having a higher percentage of energized high information voters unlike the American Idol presidential years. It would help to have more data. Are rural and suburban Hispanics outside of California not as sure of a thing for the Democrats? If so, how much can be made by playing Hispanic households off of black voters that live in close proximity? We may not see a Willie Horton advertisement again targeted towards whites, but a Dontavius Johnson raped and murdered Marimel Lopez might hit the screens. Have the progressives just not figured out how to tap into that vote outside of California? I don't have an answer, but someone should look into it. This makes Kansas all the more interesting because Governor Brownback has long been a bit tougher on immigration than normal GOP establishment candidates. There is most likely nothing to this, but the press could investigate it. Even if they do not, the Big Data consultants for both sides will.