The pressure to stay looking young, to stay thin, to stay attractive, and to dress sexy is on the sliver of women who are:
2. Appreciative of the value of a unified family
3. Aware of the promiscuity of their competition
4. Seeking a family
5. Cognizant of living standards dropping after divorce because alimony and/or child support is OK but they've seen plenty of divorced women suffer significantly after a split.
6. With a partner/husband who has value to other women (options he may not realize, but she knows)
It's a small pool. It feels like a niche market because of the high amount of women who now fall into the first list. A woman on food stamps has Uncle Sam taking care of her, and due to relaxed social mores can have plenty of no strings attached sex and a variety of vibrators to acquire (no more discreet Brookstone massagers). Fatties can use sex to persuade someone. The rich need no one. Careerists can always find an older man if need be. True they are all
Check out the moms at a little league game in a middle and upper middle class area. Go to a neighborhood BBQ (they still exist) or a subdivision event. It will be MILF central. My dad has started to call breast implants HELOCs and 401ks as codes for how they paid for them. They are the moms who rocked velour track suits 10 years ago or wear really hot outfits to take their kid to the subdivision green space. The pressure on them is real and reinforced by their peer group's actions. The analogy I'll make is that these moms are playing on the select youth travel baseball team with $200 bats and private pitching and hitting coaches, while the other women are playing in a 'we don't keep score, everyone gets a trophy' league. It is a bifurcated market where the players at one level feel the heat from their peers while the rest pop out 2.3 kids, take their money from Uncle Sam and pack on 25 pounds.