***Hitchock dolly zoom on a 30 year old white mom***
Signs your listening to a Mom Rock station - The dj, if they exist, is over 40. Matchbox 20/Rob Thomas. DJ talks about going to concerts still but not staying awake for all of the Oscars' telecast. Third Eye Blind. Ads might be for a feminine waxing place, but they mention their average customer is 37 years old. Goo Goo Dolls. The station jingle is upbeat but not in your face. The broadly popular tunes of the Dave Matthews Band's catalogue. It's a station where the entire car can turn on but set at a low volume, offending no one. Gin Blossoms.
These songs are all softer than other rock tunes from that era. The people listening to them when they came out originally were mostly chicks. Chicks loved the attractive, nonthreatening lead singers and the emotional music, which often centered on relationships good or bad. Many of the break up songs were of the "I loved her and always will but she was complicated". Same formula as the '70s/'80s Mom Rock bands. I'm not saying the bands are bad, but they had a healthy female audience that 15 years later, is still listening and having children. Face it early-Millenial and later Gen-X women, you're moms now. The rock music from your teen and college days is now mom rock. Mom Rock: the message + marketing of the bands stays the same, only the moms change.