Sunday, March 24, 2013

Thank You & R.I.P. Joe Weider

Joe Weider, founder of the Weider Fitness Empire, died at age 93. Weider was a missionary for physical fitness and bodybuilding. The scum at the NY Times managed to take jabs at him right in the first sentence of his obituary. Doubtful products, fixed competitions for performers who endorsed his products, and problems with products efficiency are lines sown throughout the obituary. I'll assume that when vegetarian zealots and stop eating fat prophets die that the NY Times will be just as harsh in those obituaries. Fuck you NY Times. Within Weider's story is the story the Times hates: the individual who made something of himself through their will, intelligence and work by doing the opposite of what the Times says.

Joe's Wife - Betty was an hourglass.
In Weider's obituary, it mentions he came from nothing and was scrawny, which inspired him to start lifting. He spread that message as well as physical fitness. Yes, his products played on the male desire to be visually hypermasculine. He was smart. He knew that there were many like him, and he created products for that market. Some people have obstacles in their way and bitch about it as they ask for help from some figure with authority who can help while others see an obstacle, do something about it and overcome it. We know that one can overcome obstacles both ways, but the way that will make you feel proud is path two. Technically, these undersized men and bloated women were appealing to his expertise, but they were applying his methods, his products and his discipline to their life to look and feel better. That is also why the NY Times scoffs at him and bodybuilding. Hell, the Times is pushing fat acceptance now. Working out is a way for men to strive for a masculine ideal that the Times disapproves of, and through their hard work. Weider's belief and message that you can change your life if you just work hard at it is anathema to the NY Times message of "be a pathetic little victim and our elite, socialist friends will take care of you". No one gave him his business. He built his business, and much of what he said went against their health shibboleths.

I love working out. It's my way of dealing with stress. I'm also a perfectionist. Here's my old back and shoulder workouts (also, just walk). I still have old clippings from Muscle and Fitness of workout plans that are great building block routines for newbies and when getting back to the gym. Weider was selling products and a spiel, but every single nonfiction piece of writing is selling you something. It might be a product or it might be propaganda. Weider's message, while promoting his products, was that with enough discipline, you could be a bigger, and in your eyes, a better man. Weider used to sell ephedra laced products, which worked like a charm for weight loss. Those eventually got banned when a 320 lb MLB pitcher collapsed after taking them. "Dozens died" as the NY Times put it in their call to ban it. Where's the call to ban antidepressants? The NY Times doesn't want you self sufficient, masculine and feeling proud of achieving something for your end. It is not surprising that they'd subtly mock a man like Weider. Thank you Joe Weider and may you rest in peace. Excuse me, I'm off to do some deadlifts.


Vigilante R said...

His wife, what a fox!
May he rest in peace and though I'm unfamiliar with Weider's story, those in the know will honor his memory with blood, sweat and tears where it counts, in the gym.
In the meantime, don't let the bastards get you down.

Jose Romero said...

WOW! I tell you women back in the day looked good! I have never seen a woman today even close to what i see in Weider's wife. But yes Joe Weider built his business from the ground up. I believe it was that he believed in what he was doing so much that it showed in everything he promoted or sold.

Why the NY Times are ragging him goes to show that most people now a days cannot build something from the ground up with their own bare hands. Instead we choose the easy route and depend on others to do that for us which is why most of us become cubicle slaves instead of being the master.

Life is about work and making your mark in the world. Most people have forgotten about that. RIP Joe!