Monday, November 15, 2010

Psychology of Car Design

I figured out how the Ford Fusion hit the scene and has been a success for Ford. They look good and have decent reliability. I would buy one. I figured out why I like the design. When they made the Ford Fusion, Ford built an affordable, reliable Cadillac CTS. Ford knew how awesome the CTS looked in the Matrix movie and made their own.

Here they are. Ford Fusion....

Cadillac CTS....

Depending on package and upgrades, you could save anywhere from 17K to 44K. A completely loaded Fusion is still cheaper than the cheapest CTS, plus Fusions have better reliability scores. Allow your mind to be manipulated by Ford's duplication of a 'luxury' design on the cheap.

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