Monday, September 28, 2009
Dockers TheThe Ad
This was one of the best pants ads I can remember. Dockers used a special version of "This is the Day" by TheThe (way more upbeat than the album cut), and set everything in slow motion. You see the pants used in tons of awesome moments: bouncing on a bed, dunking a basketball, break dancing, popping champagne. This sticks out in my mind, and is an ad they could recycle if they wanted as the song itself is timeless.
**Dockers used a Thievery Corporation song in an ad around 1999. I think the ad was called "Dinner Party" or "Meeting the In-Laws". Another absolutely great ad they could reuse.