This is a theory that was kicked around many times when I was in college. It is all speculation but connect the dots and it makes more sense than most left wing or right wing 9/11 theories or Kennedy Assassination theories. I am not putting Notorious BIG's death on that level, but compare the craziness of theories.
Why March 9, 1997?
Biggie Smalls was set to release his album Life After Death later that month. A tour to promote the album would have made tons of money for Biggie and the usual suspects of hangers on and lesser talented artists (Lil Cease, Lil Kim, Lil..you get the point). Artists make their money on tour not by record sales; record labels and producers make their money on record sales. I think we can eliminate hangers on & established artists because of timing. Wouldn't an artist dying right before releasing an album offer free publicity......
Who would gain from his death?
Bad Boy Records that's who. They could boost record sales without having to run a normal marketing campaign. Who runs Bad Boy Records? Puff Daddy. Now Puffy would not kill his "best friend"! This is the entertainment industry. You have no friends in the world of entertainment. Biggie had written plenty of lyrics for Puffy. It was well known that Puffy wanted to put out an album of his own, wanted the stardom (see Suge's acceptance speech at the hip-hop award show dissing Puffy's intrusion on records), and wanted to be the face of the new wave of rap. Remember, the death of Biggie ended gangsta rap and let ghetto glam take over. The album No Way Out needed something to push it over the top and be a crossover hit for Puffy. Would not a song about your best friend's death, put over the music of a classic Police song, be just that hit? "I'll be Missing You" could have been made by a retard and gone number 1 with all of the emotion from and coverage of BIG's death. That is what launched Puffy's career. The death of his friend.
It was not only Puffy who would benefit from Biggie's death. None other than Ma$e would go on to hook up with the Bad Boy hit machine. Ma$e showed up first on the song "Mo' money, Mo' problems" and then on Puffy's No Way Out. Ma$e's album, Harlem World, is pure feces. Of course, it was produced by Puffy, so a couple of samples here, a couple of beats there and voila, a platinum record.
Connect the dots. Biggie was out publicly on a night without Puffy. Who would know which seat he usually rode in when travelling? People close to him. Who gained the most directly after and directly from his death? Puffy and Ma$e. The driver and shooter were never identified. Who continually dragged Biggie out from the grave to show up on 'new' albums in the most creepy of ways? Puffy. The theory states that Puffy had Biggie killed and hired Ma$e to do it. His reward was becoming a star, and Puffy could make money off of his cash cow (Biggie) and stay at the center of attention for east coast rap.
This is all a loose theory based more on intelligent Ivy leaguers who were sad to see how rap had degenerated into a crappy landscape after the deaths of Tupac and Biggie. There was always at least one black male present, so it wasn't a bunch of rich, white suburbanites sitting around acting like posers.
......Don't get me started on how J.Lo manipulated and used Puffy to launch a singing career. I'm surprised he couldn't send her to "sleep with the fishes". The fool had to really love her to let her get away with that.